Red Hat is an enterprise open source software company recently acquired by IBM for $34 billion.
In May 2018, I joined a small design team that was in the process of rethinking the Red Hat logo and brand system. In collaboration with Pentagram’s Paula Scher and with input from the greater Red Hat community, our team of 12 worked on the execution of the new logo. It officially launched on May 1st, 2019.
We continued to evolve the system beyond the logo throughout 2019 and 2020. As part of a the Brand team I helped develop the extended logo system, updated collateral and document templates, designed the new employee badges, helped build a catalog of hundreds of new icons, and more.
Open Brand Project work in close collaboration with Libby Levi, Emma Eble, Jenna Slawson, Jess Schaefer, Cole Ferguson, John Adams, Kris Bowen, and Jessica Burkit.
Red Hat Diversity, Equity, and Inclusion work in collaboration with Emma Eble, Cole Ferguson, Allona Wilkerson, Jess Law, and Matt Rosteter, plus members of each community.